Though newly set up in March 2018, Su Wen, the founder of Wen’s Whitebait Powder, is no stranger to the industry. Her family has been importing seafood from their family-owned fisheries into Singapore since the 1960s. Wen’s Whitebait Powder is a combination of her experience dealing with fisheries and the aim to provide a healthy and convenient fish supplement for busy parents.
Wen’s Whitebait Powder specialises in whitebait powder, which is ground whitebait that can used to supplement our daily nutritional requirements. Its newly launched product is the Crunchy Whitebait, a healthy snack that’s baked and unsalted.
- Wen’s is the only food powder company that has control over its source as it harvests whitebait from Wen’s family-owned fisheries in Senayang, Riau Islands in Indonesia
- Only one ingredient – whitebait. As Wen’s has no added seasoning or preservatives, it can be safely added into food for babies 6 months and up
- Whitebait is not ikan bilis – whitebait is fish fry that can be eaten whole (Wen’s uses herring) and ikan bilis are anchovies which must be gutted before consumption
- Wen’s is processed and packed at its SFA-certified food factory
- “Fresh” whitebait sold in the local wet markets with a whitish appearance actually contain a lot of sodium due to the preservation process of salting, drying and freezing. At Wen’s, salting and de-salting is done within hours to maintain maximum freshness.
- Fresh guarantee – made fresh with whitebait imported weekly
Wen’s has documented the journey from fishery-to-fork in a video for everyone to have a clearer understanding of what a pack of whitebait powder exactly contains. There is only one ingredient listed on the packaging – whitebait.
Harvesting, salting & drying
– Catch is harvested from a kelong in the open waters
– Catch is cooked in salted water for 3 minutes and left to dry. Small fishes must be salted to maintain freshness.
– Fishes are sent to nearby Senayang to be sun-dried for half a day
– Whitebait is carefully separated from the other fishes by hand
– Whitebait is desalted by rinsing several times with warm water and a secret technique
– Rinsed whitebait is sun-dried for a day
– Exported into Singapore for further processing at its SFA-certified food factory
– Whitebait is baked for a few minutes
– Ground, sieved and packed into tamper-proof packaging
The nutrition facts displayed by Wen’s Whitebait Powder have been tested and proven by a Singapore Accreditation Council approved laboratory.
- More DHA and essential minerals than formula milk
Wen’s Whitebait Powder has been tested to contain more DHA (2010mg vs 30mg/100g), calcium (1590mg vs 620mg/100g), magnesium (282mg vs 43mg/100g) and phosphorus (1400mg vs 390mg/100g) than X brand formula milk.
- High in calcium
Just one 2g serving fulfils 12% of the daily calcium requirements (260mg) of a 6-12 month old baby.
- Contains essential minerals
Potassium – keeps muscles working right, keeps heartbeat regular
Phosphorus – filters waste, repairs tissue and cells
Fun fact: Phosphorus from animal origins are more easily absorbed by the body than phosphorus from plant origins
Magnesium – keeps muscles, bones and nerves healthy
Zinc – regulates immune system
- Low in sodium
In every 2g serving, Wen’s Whitebait Powder has a negligible 0.007mg of sodium compared to a well-known ikan bilis seasoning powder sold commercially that contains a staggering 305mg of sodium!
Texture, taste and Smell
Wen’s Whitebait Powder is marketed as a fish supplement especially suitable for babies older than six months old as well as pregnant women. It can be added to the meals of people who require soft diets to boost their calcium intake.
Appearance: Fine, sand-coloured powder
Taste: Not salty. No lingering after-taste. It may taste bland because adults have duller taste buds. Babies have extremely sensitive taste buds, therefore they do not require added salt, sugar or soy sauce in their meals.
Smell: Light smell of the sea
Usage and Recommended Amount
Wen’s Whitebait Powder can be sprinkled on top of cooked food, mixed into soups or included into marinades. The simplest way is to add it to porridge or into fried rice.
You can easily increase the nutritional content of the meals by adding a serving of Wen’s Whitebait Powder. There is a small wooden spoon provided for you to easily measure out one serving.
The risk of over-consumption is low, as the limit is 80 grams (2g*40 scoops) of powder.
Commitment to Quality
Wen’s is committed to providing the best quality, and it’s not purely a marketing phrase that’s thrown around.
They sent out samples of a mushroom powder which received favourable feedback but they decided against launching the product, simply because they have decided to focus on improving on the quality of their fishery and improve control on the source.