Review: Wen’s Whitebait Powder

About

Though newly set up in March 2018, Su Wen, the founder of Wen’s Whitebait Powder, is no stranger to the industry. Her family has been importing seafood from their family-owned fisheries into Singapore since the 1960s. Wen’s Whitebait Powder is a combination of her experience dealing with fisheries and the aim to provide a healthy and convenient fish supplement for busy parents. 

Wen’s Whitebait Powder specialises in whitebait powder, which is ground whitebait that can used to supplement our daily nutritional requirements. Its newly launched product is the Crunchy Whitebait, a healthy snack that’s baked and unsalted. 

Quick Facts

  • Wen’s is the only food powder company that has control over its source as it harvests whitebait from Wen’s family-owned fisheries in Senayang, Riau Islands in Indonesia
  • Only one ingredient – whitebait. As Wen’s has no added seasoning or preservatives, it can be safely added into food for babies 6 months and up
  • Whitebait is not ikan bilis – whitebait is fish fry that can be eaten whole (Wen’s uses herring) and ikan bilis are anchovies which must be gutted before consumption
  • Wen’s is processed and packed at its SFA-certified food factory 
  • “Fresh” whitebait sold in the local wet markets with a whitish appearance actually contain a lot of sodium due to the preservation process of salting, drying and freezing. At Wen’s, salting and de-salting is done within hours to maintain maximum freshness.
  • Fresh guarantee – made fresh with whitebait imported weekly

Process

Wen’s has documented the journey from fishery-to-fork in a video for everyone to have a clearer understanding of what a pack of whitebait powder exactly contains. There is only one ingredient listed on the packaging – whitebait. 

Harvesting, salting & drying
– Catch is harvested from a kelong in the open waters 
– Catch is cooked in salted water for 3 minutes and left to dry. Small fishes must be salted to maintain freshness. 
– Fishes are sent to nearby Senayang to be sun-dried for half a day
– Whitebait is carefully separated from the other fishes by hand
– Whitebait is desalted by rinsing several times with warm water and a secret technique
– Rinsed whitebait is sun-dried for a day

Further processing
– Exported into Singapore for further processing at its SFA-certified food factory 
– Whitebait is baked for a few minutes 
– Ground, sieved and packed into tamper-proof packaging

Nutritional Value

The nutrition facts displayed by Wen’s Whitebait Powder have been tested and proven by a Singapore Accreditation Council approved laboratory. 

  • More DHA and essential minerals than formula milk 
    Wen’s Whitebait Powder has been tested to contain more DHA (2010mg vs 30mg/100g), calcium (1590mg vs 620mg/100g), magnesium (282mg vs 43mg/100g) and phosphorus (1400mg vs 390mg/100g) than X brand formula milk.
  • High in calcium
    Just one 2g serving fulfils 12% of the daily calcium requirements (260mg) of a 6-12 month old baby 
  • Contains essential minerals 
    Potassium – keeps muscles working right, keeps heartbeat regular
    Phosphorus – filters waste, repairs tissue and cells
    Fun fact: Phosphorus from animal origins are more easily absorbed by the body than phosphorus from plant origins
    Magnesium keeps muscles, bones and nerves healthy
    Zinc – regulates immune system
  • Low in sodium
    In every 2g serving, Wen’s Whitebait Powder has a negligible 0.007mg of sodium compared to a well-known ikan bilis seasoning powder sold commercially that contains a staggering 305mg of sodium! 
knorr ikan bilis

Texture, taste and Smell

Wen’s Whitebait Powder is marketed as a fish supplement especially suitable for babies older than six months old as well as pregnant women. It can be added to the meals of people who require soft diets to boost their calcium intake.

Appearance: Fine, sand-coloured powder
Taste: Not salty. No lingering after-taste. It may taste bland because adults have duller taste buds. Babies have extremely sensitive taste buds, therefore they do not require added salt, sugar or soy sauce in their meals. 
Smell: Light smell of the sea

Usage and Recommended Amount

Wen’s Whitebait Powder can be sprinkled on top of cooked food, mixed into soups or included into marinades. The simplest way is to add it to porridge or into fried rice. 

You can easily increase the nutritional content of the meals by adding a serving of Wen’s Whitebait Powder. There is a small wooden spoon provided for you to easily measure out one serving. 

The risk of over-consumption is low, as the limit is 80 grams (2g*40 scoops) of powder.

Commitment to Quality

Wen’s is committed to providing the best quality, and it’s not purely a marketing phrase that’s thrown around. 

They sent out samples of a mushroom powder which received favourable feedback but they decided against launching the product, simply because they have decided to focus on improving on the quality of their fishery and improve control on the source. 

Where to Purchase

Wen’s Whitebait Powder can be purchased directly from their online store, baby fairs that they participate in and in-store retailers in Singapore

Disclaimer

This is a paid collaboration with Wen’s Whitebait Powder. As such, care and caution has been taken to provide only factual information. 

Giveaway

WIN a Refill Pack (70g) of Wen’s Whitebait Powder & 1 pack of Crunchy Whitebait! 

To enter the contest, follow the details below.

1. Search for this post on Instagram @bibimbubs

2. Follow both @bibimbubs and @wenswhitebaitpowder

3. Tag your friends who might be interested in this, one friend per comment

4. Share the post on your IG stories and write why you wish to win this. Tag both @bibimbubs and @wenswhitebaitpowder in that IG story so we can read! 

Contest ends 3rd November 2019 2359H. This contest is not affiliated with Instagram.  

Yelly Mat – Interactive and Educational Talking Playmat

About

Yelly Mat from Korea is an educational playmat that is exclusively distributed in Singapore by thelittleonesinmylife. Designed and made in Korea, the Yelly Mat displays roughly 2,500 educational contents in six languages. The mat is reversible, with ABC design on one side and a World Map on the other.

Features

  • Sings and Talks…
    This is done by pressing the Magic Sound Pen, that’s designed in the shape of a duck in an egg, onto the printed areas of the mat. 

    Pressing onto the lion makes it roar and you get to hear a fact about lions. Pressing on the word makes the pen repeat the name thrice for kids to remember the names easily.

    The content was developed and supervised by top experts in Korea and native teachers who majored in pedagogy.

  • in six languages!
    English, Chinese, Korean, Japanese, Vietnamese and Spanish! The content is recorded in these languages so even adults can learn new languages from the mat!

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𝗥𝗲𝘃𝗶𝗲𝘄: 𝗬𝗲𝗹𝗹𝘆 𝗠𝗮𝘁 I bought this mat in 2015 when Elise was born. It's winning feature is its educational component. There's a magic sound pen in the shape of a cute duck 🐣 that serves like a reader pen. Tap on a word or picture and learn fun facts, sounds, songs or stories. It's double sided so you get twice the content! To add on, the contents on mat are recorded in six languages to help your kid learn Chinese, Korean, Japanese, Vietnamese and Spanish in addition to English! 😲 It's comfy enough to nap on and large enough for them to rolllllllll around. It's a value for money product because of its versatility. @yellycozybebe_singapore is gonna be at Mummys Market 5th to 7th July at the Expo! Booth A03. #yellymat #tlocomsg #notsponsored #ipaidforit #sgkids #sgtoddlers #sgmums

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  • No embedded wires or electronic components
    The sounds come entirely from the Magic Sound Pen and there are no wires in the mat itself. The pen detects the bromide printing to emit sounds. 
  • Safe embossing
    Those marks that kids get when they sit on play mats for too long? Not with the Yelly. It uses quadrangular embossing instead of the typical dual-sharp embossing commonly found in cheaper mats.
  • No harmful materials or substances
    Made from SGS-approved materials that have passed stringent safety tests, the play mat is anti-vermin and does not contain harmful chemicals.
  • Soft cushioning + anti-glare
    The Yelly has soft cushioning and it’s comfortable enough to nap on! We’ve had it for almost four years and nothing has peeled off yet.

I bought the Yelly Mat from thelittleonesinmylife in 2015. They’re still selling it, with an updated World Map design. You can purchase it directly from thelittleonesinmylife or if you’d like to view it, they will be at Mummys Market, Booth A03 from 5 to 7 July 2019! 

Nature Love Mere Primy Cap Wet Wipes

About

If there’s one thing that I find hard to cut out, it’s wet wipes. Babies and kids mess up frequently, and what do you get when you use dry tissue on sticky hands? That’s right, sticky hands and dried bits of tissue. Wet wipes get those sticky hands clean when you’re in the middle of a meal with a preschooler and a toddler.

To our credit, we’ve only used perhaps 30 packs or so since Elise was born. When the babies were newborns, we washed poopy butts in the toilet instead of using wet wipes.

Wet wipes are not made equally, and I’d been using the cheapest brand I could find online which were not embossed. I actually felt rather pampered when I received these. Nature Love Mere Primy cap wet tissues uses water that has undergone a 6 step purification method and mung bean extract, lavender extract, chamomile extract and jasmine extract for moisturising properties. The fragrance is rather mild and not overpowering. The interfold method ensures that only one wipe is released each time.

Instead of the typical sticker with brand logo, this label has a space for you to mark the date it’s been opened.

Remove the label and stick it on the side of the packet, like so.

These wipes are embossed and thick. I’ve tried pulling it in opposite directions with both hands and the shape remains! This means that the wipes can actually be reused after washing to wipe surfaces, corners and even surface remnants from oily dishes before dumping.

Compare these to the brand I’d been using – truly disposable with a stark difference in thickness, texture and quality. With lower quality wipes, I have to use more pieces to get the same job done.

Another feature I noticed was this window system at the side of the packet for you to gauge how many wipes are left and if the wipes are safe to use. Very clever.

The expiry date for wet wipes is one year from the manufacturing date and is clearly printed on the packet. Expired wet wipes can continue to be used for general cleaning purposes. Please do not flush wet wipes down the toilet and dispose them in the trashcan. 🙂

Travel pack of 20pcs

NatureLoveMere Wet Wipes can be purchased from The Dinky Shop – Lazada / Shopee / Qoo10. Use ShopBack for additional cashback!

Lazada has a birthday sale on 27.03.2019 and you can get Nature Love Mere at a huge discount! 🙂 Other than wet wipes, they stock breast milk bags, laundry detergent and the Dinky Cube, a challenging rubik’s cube with light and music.

* I was sent four packs of Nature Love Mere Primy Cap wet wipes (two travel wipes) and a Dinky Cube by The Dinky Shop for review purposes. No monetary compensation was received.