Review: Wen’s Whitebait Powder

About

Though newly set up in March 2018, Su Wen, the founder of Wen’s Whitebait Powder, is no stranger to the industry. Her family has been importing seafood from their family-owned fisheries into Singapore since the 1960s. Wen’s Whitebait Powder is a combination of her experience dealing with fisheries and the aim to provide a healthy and convenient fish supplement for busy parents. 

Wen’s Whitebait Powder specialises in whitebait powder, which is ground whitebait that can used to supplement our daily nutritional requirements. Its newly launched product is the Crunchy Whitebait, a healthy snack that’s baked and unsalted. 

Quick Facts

  • Wen’s is the only food powder company that has control over its source as it harvests whitebait from Wen’s family-owned fisheries in Senayang, Riau Islands in Indonesia
  • Only one ingredient – whitebait. As Wen’s has no added seasoning or preservatives, it can be safely added into food for babies 6 months and up
  • Whitebait is not ikan bilis – whitebait is fish fry that can be eaten whole (Wen’s uses herring) and ikan bilis are anchovies which must be gutted before consumption
  • Wen’s is processed and packed at its SFA-certified food factory 
  • “Fresh” whitebait sold in the local wet markets with a whitish appearance actually contain a lot of sodium due to the preservation process of salting, drying and freezing. At Wen’s, salting and de-salting is done within hours to maintain maximum freshness.
  • Fresh guarantee – made fresh with whitebait imported weekly

Process

Wen’s has documented the journey from fishery-to-fork in a video for everyone to have a clearer understanding of what a pack of whitebait powder exactly contains. There is only one ingredient listed on the packaging – whitebait. 

Harvesting, salting & drying
– Catch is harvested from a kelong in the open waters 
– Catch is cooked in salted water for 3 minutes and left to dry. Small fishes must be salted to maintain freshness. 
– Fishes are sent to nearby Senayang to be sun-dried for half a day
– Whitebait is carefully separated from the other fishes by hand
– Whitebait is desalted by rinsing several times with warm water and a secret technique
– Rinsed whitebait is sun-dried for a day

Further processing
– Exported into Singapore for further processing at its SFA-certified food factory 
– Whitebait is baked for a few minutes 
– Ground, sieved and packed into tamper-proof packaging

Nutritional Value

The nutrition facts displayed by Wen’s Whitebait Powder have been tested and proven by a Singapore Accreditation Council approved laboratory. 

  • More DHA and essential minerals than formula milk 
    Wen’s Whitebait Powder has been tested to contain more DHA (2010mg vs 30mg/100g), calcium (1590mg vs 620mg/100g), magnesium (282mg vs 43mg/100g) and phosphorus (1400mg vs 390mg/100g) than X brand formula milk.
  • High in calcium
    Just one 2g serving fulfils 12% of the daily calcium requirements (260mg) of a 6-12 month old baby 
  • Contains essential minerals 
    Potassium – keeps muscles working right, keeps heartbeat regular
    Phosphorus – filters waste, repairs tissue and cells
    Fun fact: Phosphorus from animal origins are more easily absorbed by the body than phosphorus from plant origins
    Magnesium keeps muscles, bones and nerves healthy
    Zinc – regulates immune system
  • Low in sodium
    In every 2g serving, Wen’s Whitebait Powder has a negligible 0.007mg of sodium compared to a well-known ikan bilis seasoning powder sold commercially that contains a staggering 305mg of sodium! 
knorr ikan bilis

Texture, taste and Smell

Wen’s Whitebait Powder is marketed as a fish supplement especially suitable for babies older than six months old as well as pregnant women. It can be added to the meals of people who require soft diets to boost their calcium intake.

Appearance: Fine, sand-coloured powder
Taste: Not salty. No lingering after-taste. It may taste bland because adults have duller taste buds. Babies have extremely sensitive taste buds, therefore they do not require added salt, sugar or soy sauce in their meals. 
Smell: Light smell of the sea

Usage and Recommended Amount

Wen’s Whitebait Powder can be sprinkled on top of cooked food, mixed into soups or included into marinades. The simplest way is to add it to porridge or into fried rice. 

You can easily increase the nutritional content of the meals by adding a serving of Wen’s Whitebait Powder. There is a small wooden spoon provided for you to easily measure out one serving. 

The risk of over-consumption is low, as the limit is 80 grams (2g*40 scoops) of powder.

Commitment to Quality

Wen’s is committed to providing the best quality, and it’s not purely a marketing phrase that’s thrown around. 

They sent out samples of a mushroom powder which received favourable feedback but they decided against launching the product, simply because they have decided to focus on improving on the quality of their fishery and improve control on the source. 

Where to Purchase

Wen’s Whitebait Powder can be purchased directly from their online store, baby fairs that they participate in and in-store retailers in Singapore

Disclaimer

This is a paid collaboration with Wen’s Whitebait Powder. As such, care and caution has been taken to provide only factual information. 

Giveaway

WIN a Refill Pack (70g) of Wen’s Whitebait Powder & 1 pack of Crunchy Whitebait! 

To enter the contest, follow the details below.

1. Search for this post on Instagram @bibimbubs

2. Follow both @bibimbubs and @wenswhitebaitpowder

3. Tag your friends who might be interested in this, one friend per comment

4. Share the post on your IG stories and write why you wish to win this. Tag both @bibimbubs and @wenswhitebaitpowder in that IG story so we can read! 

Contest ends 3rd November 2019 2359H. This contest is not affiliated with Instagram.  

Little Cookhouse – Kids Baking Studio

About

Little Cookhouse is a baking studio for children that’s not just a baking studio. It’s a Montessori-based bake-and-cook enrichment program designed for children between 3 to 12 years old to learn values and life skills. Children are grouped according to age groups, with age-appropriate tools that they can handle. Each 1.5 to 2 hour lesson has a maximum class size of 8. 

Started by parents Yock Song and Jean, Little Cookhouse aims to provide an exciting and fun learning environment while letting the child develop essential life skills. Prior to opening the studio, they conducted cooking classes for children from home. 

The studio is bright, with full length windows that allow natural sunlight to illuminate the area. Right in front of the door is a stand that resembles a popcorn booth. There are long stools for the younger children to reach the sink area themselves to wash their hands. 

Baking session

Before the start of the session, the children will gather at the table, where instructor Jean will introduce the country related to the creation of the day. As we were making sushi cakes, Jean taught them some simple Japanese greeting phrases, the main regions of Japan and some Japanese food.  

The kids for our session were aged 3 to 6 years old and the ingredients were already measured and laid out in IKEA children’s cups. Emmett tagged along and Jean allowed him to use her demonstration set to practise pouring and mixing! Look at their serious faces. Each step was clearly demonstrated and explained before the kids got to work. Both Yock Song and Jean went around to facilitate children who required help but it was mostly all done by the children themselves. 

Emmett loved being part of the process and he took his tasks seriously! Elise has somewhat of a competitive streak and powered through most of the tasks herself. 

“Break” time

After pouring the batter into moulds and popping them into the oven, it was time to wait. Instead of whiling away, the children were taught how to create simple origami crowns which they could wear on their heads. By the way, edible pencils were used to label each child’s cakes! This shows how much importance they place on safety.  

Back to work!

Cutting out shapes from the cakes without them breaking into bits proved to be a bit challenging for Elise and she required assistance, which Yock Song promptly provided. The next few steps were to spread buttercream, arrange the chocolate pieces on top of the cakes, wrap cocoa crepes around the edges, pipe gel onto the “sushi” and put jelly bits on top of the gunkan maki sushi. 

Anddddd we’re done!

Not too shabby for a first timer, right? I was expecting it to be overwhelmingly sweet, but the sushi cakes were surprisingly palatable! Only two pieces of sushi made it out of the baking studio intact.

You can book classes one-off or purchase a 4-session pass at a discount!  

Little Cookhouse

Alexandra Central Mall (Next to IKEA Alexandra)
321 Alexandra Road, #02-11 Singapore 159971
Tues-Fri: 10:00am – 6:00pm | Sat-Sun 10:00am – 9:00pm
Closed on Mondays

Giveaway & Discount Code

How to Join

Win a class pass for your child and one accompanying adult!

  • Two passes to be won, one each on Facebook and Instagram. Join both to increase your chances! Winner will be randomly picked.
  • Contest ends 10th July 2019
  • Passes are valid till 31st August 2019. Winner can choose any class of their choice to attend, subject to confirmation from Little Cookhouse
  • This giveaway is not affiliated with Facebook or Instagram
Facebook

1. Like both Bibimbubs and Little Cookhouse on Facebook
2. Like and share the Facebook post on Bibimbubs with the giveaway photo above (set to Public so I can choose a winner from the share list)
3. Which is your favourite class in the July Class Schedule? Tag a minimum of 5 friends together with your answer! Please only comment once (answer and tags in one comment)

Instagram

1. Follow @bibimbubs & @littlecookhouse
2. Go to this post on IG
3. Which is your favourite class in the July Class Schedule? Tag a minimum of 5 friends, one tag per comment
4. Share the post on your IG stories (Tag @bibimbubs so I can see it) for additional chances

Discount Code

Use code myfirsttrial for 5% off! Valid for first-time participants. Code expires 30 September 2019. 

Yelly Mat – Interactive and Educational Talking Playmat

About

Yelly Mat from Korea is an educational playmat that is exclusively distributed in Singapore by thelittleonesinmylife. Designed and made in Korea, the Yelly Mat displays roughly 2,500 educational contents in six languages. The mat is reversible, with ABC design on one side and a World Map on the other.

Features

  • Sings and Talks…
    This is done by pressing the Magic Sound Pen, that’s designed in the shape of a duck in an egg, onto the printed areas of the mat. 

    Pressing onto the lion makes it roar and you get to hear a fact about lions. Pressing on the word makes the pen repeat the name thrice for kids to remember the names easily.

    The content was developed and supervised by top experts in Korea and native teachers who majored in pedagogy.

  • in six languages!
    English, Chinese, Korean, Japanese, Vietnamese and Spanish! The content is recorded in these languages so even adults can learn new languages from the mat!

View this post on Instagram

𝗥𝗲𝘃𝗶𝗲𝘄: 𝗬𝗲𝗹𝗹𝘆 𝗠𝗮𝘁 I bought this mat in 2015 when Elise was born. It's winning feature is its educational component. There's a magic sound pen in the shape of a cute duck 🐣 that serves like a reader pen. Tap on a word or picture and learn fun facts, sounds, songs or stories. It's double sided so you get twice the content! To add on, the contents on mat are recorded in six languages to help your kid learn Chinese, Korean, Japanese, Vietnamese and Spanish in addition to English! 😲 It's comfy enough to nap on and large enough for them to rolllllllll around. It's a value for money product because of its versatility. @yellycozybebe_singapore is gonna be at Mummys Market 5th to 7th July at the Expo! Booth A03. #yellymat #tlocomsg #notsponsored #ipaidforit #sgkids #sgtoddlers #sgmums

A post shared by Bibimbubs (@bibimbubs) on

  • No embedded wires or electronic components
    The sounds come entirely from the Magic Sound Pen and there are no wires in the mat itself. The pen detects the bromide printing to emit sounds. 
  • Safe embossing
    Those marks that kids get when they sit on play mats for too long? Not with the Yelly. It uses quadrangular embossing instead of the typical dual-sharp embossing commonly found in cheaper mats.
  • No harmful materials or substances
    Made from SGS-approved materials that have passed stringent safety tests, the play mat is anti-vermin and does not contain harmful chemicals.
  • Soft cushioning + anti-glare
    The Yelly has soft cushioning and it’s comfortable enough to nap on! We’ve had it for almost four years and nothing has peeled off yet.

I bought the Yelly Mat from thelittleonesinmylife in 2015. They’re still selling it, with an updated World Map design. You can purchase it directly from thelittleonesinmylife or if you’d like to view it, they will be at Mummys Market, Booth A03 from 5 to 7 July 2019!